Fairtrade Towns As Unconventional Networks of Ethical Activism (Week 3)

    

     From this article, I found a few new words for me that increase my knowledge and pronunciation skills as well. I haven’t use “endevour” or “endeavor” word to say something that related to strive, try or initiative. As this journal title is about fair trade, I have discovered that this product or campaign is growing and getting bigger nowadays. Everyone is making money and doing business. So, each of us who are doing business are good to have this knowledge about this Fairtrade marketing and their objective is to promote positive change in production and consumption systems. This Fairtrade product is actually to promote local products. In UK, they have promoted Fairtrade things to recognize local efforts to promote the consumption of Fairtrade products. They also have Fairtrade Foundation which is NGO at their country which responsible for their promoting and regulating the FT(Fairtrade) products as well.

    Based on my reading, the Fairtrade Towns is being well-kept from the beginning to follow the movement of FTT to make sure FTT is still in true direction. I have learnt something from this journal that whatever we do, we must know and make ourselves have that knowledge about what we are doing even for the smallest thing. They explore everything they wanted to know. In this case, behavior is vital to make goal accomplish. It is hard for me to understand this journal’s content. Basically, I just discover what are the new things that can enhance my intelligence knowledge.

    I love to know about how a small or big company market their businesses to their potential. It shows some creativity and patience in order to be in their customer’s heart. This Fairtrade product market from product to place-based activism. They marketed to consumers as Fairtrade accredited, with an emphasis on producer communities benefitting from a fair and stable price for commodity products. It has existed for over 40 years ago.

Like any other, they also face and having limitations. By focusing on the role of the activist in the FTT marketing system, it potentially understates the role that other key stakeholders play. Another limitation arises from the sampling method used, whereby the use of recommendations from one group to talk to another inevitably led to groups being recommended on the basis of being active, innovative or successful.

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Online Focus Group as A Tool to Collect Data Populations : Example from Paediatric Oncology

I wonder how some institutions collecting data in big populations as for instance, in hospital. So my journal review for this week is about Online Focus Groups a tool to collect data in hard-to-include populations.

Usually they use qualitative study method which consisting separate moderated asynchronous online discussion groups with 7 paediatric cancer patients (aged 8-17) 11 parents, and 18 survivors of childhood cancer (aged 8-17 at diagnosis). All 3 participant groups could be actively engaged over one week period.  The finding show that this online focus group methodology us a feasible tool for collecting qualitative data.

The benefits from this online groups are from the result itself show,  OFG are feasible alternative method in obtain qualitative information from respondent who, by large majority, would not have joined the study. The parents of children in active treatment for childhood cancer could be actively engaged over a week period and provided balance feedback about relatives pros and cons of online group discussions. So this also provide information that they need.

Another advantage is providing the participants a convenient and comfortable way of joining group discussions. Without controlled by place and time, online participants can contribute to the group discussion at their leisure and individual places. A unique feature in serial group discussions is that it allows participants to choose their time in answering questions, allowing more time to reflect.

Apart from there, this tool also have their limitations. Like traditional focus groups, however, the aim of our study was to achieve a depth of understanding rather than generalization. In order to avoid the pitfall of selection bias, consecutive inclusion of participants was conducted instead of relying on self-selection through the Internet, thereby increasing the representativeness of the sample, and ultimately, the validity of the results. Furthermore, no differences could be detected for responding and non-responding participants. The number of participants might be another limitation. In the present study only four children and three adolescents in active treatment participated. Although this is not unusual in studies of this nature, it is considered to be the minimum group size for a focus group

My concern is, may this method will successful in future in order to have better solution and upgrading their system.

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